2014-04-24 / Community

Publishers and authors to host UP conference

MARQUETTE – In its constant commitment to informing regional authors and publishers of the latest changes in the publishing world and offering effective marketing and writing strategies, the Upper Peninsula Publishers and Authors Association will hold its 16th annual conference on May 17 in Marquette at the Peter White Public Library from 10 a.m. to 4:30 p.m.

As always, this year’s conference will cover a variety of topics relevant to writing, publishing, and marketing and will be of interest to beginning writers as well as seasoned, published authors.

Marquette children’s book author Carrie Pearson will host a session titled “Children’s Book Industry 101: Terms, Conventions, and How It Works”. The discussion will be of interest to authors and illustrators and include topics on the standards for traditional publishing (formatting, word counts for categories, conventions, what’s pushy, what’s polite), how the industry works (role of agent vs. editor, publishing houses and what they offer, large house vs. small vs. regional), and how authors get paid (advance, royalties).

In “Public Speaking 101”, Frida Waara will draw on her years of experience in public speaking to discuss the basics of engaging your audience when speaking. Besides sharing tips and techniques, she will give feedback to participants who want to practice their short elevator pitches about their books. Participants are asked to attend prepared with a short one minute elevator pitch about their books so they may receive feedback.

Dara Beevas and Amy Quale, owners of Wise Ink Publishing in Minnesota, will be presenting two sessions. First, “A Beginner’s Guide to Blogging” will discuss how a blog is a great tool for creating an author platform, connecting with an audience, marketing a project, and even creating content for a book. In their second session, “How Successful Authors Sell More Books Using Social Media”, Beevas and Quale will discuss the tips and tricks to make social media work for an author in creating a bestselling brand and how to determine which tools work best for you.

Nicole Fende, a native of Harvey, Michigan, now a self-published author and small business finance expert known as “The Numbers Whisperer ™” will present, “How to Profit from Your Self-Published Book.” Nicole will discuss how self-publishing can generate a modest profit if done right, and how to avoid it becoming a big money pit.

The general public may attend the meeting for a $10 registration fee. UPPAA members attend free of charge. Space is limited, so advanced registration is recommended. Membership details, benefits, and registration are available online at www.uppaa.org. A catered deli lunch is available for $8 per person with advance reservations required. For registration by mail, contact membership secretary Cheryl Corey at 9001 N. Pheasant Ridge Dr., Saline, MI 48176 (734) 429- 8757. Registrations online or by mail must be received no later than May 13.

Established in 1998 to support authors and publishers who live in or write about Michigan’s Upper Peninsula, UPPAA is a Michigan nonprofit association with over 75 members. Over 100 member books are posted on the UPPAA website.

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