Resident takes home creative media award
The video tells the story of Riegelman’s Drugstore in Milwaukee. In it, longtime loyal customers talk about the role the neighborhood drugstore played against the urban college campus backdrop. The late University of Wisconsin-Milwaukee architecture professor Douglas Ryhn narrated the visit to the store, explaining its importance for shopping and as a community meeting place.
“Drugstore closings were a nationwide phenomenon that had a major impact on people’s lives,” Freshner said. “Neighborhood pharmacies were born in the 19th century, but by the mid- 20th, changing consumer patterns sounded the death knell for so many of them.”
The former Milwaukee resident updated the story in 2008 and 2012 documenting what replaced the original store. The updates were done for the UWM Library archives.
Freshner is the former director of electronic media relations at the University of Wisconsin Oshkosh. He moved to Manistique following his retirement in 2006, where he continues to produce historical and promotional videos, including the annual Manistique Car Show, which has won international awards five years in a row.
The Hermes Creative Awards is an international competition for creative professionals in traditional and emerging media. Judges are industry professionals who look for companies and individuals whose work exceeds a high standard of excellence.