SMH reveals new logo
In a news release, hospital officials said the logo represents the hospital’s strong commitment to the Lake Michigan community while reinforcing its healthcare roots with the cross-sign shape it creates. The darker blues of the logo produce an “s”, meant to show support for Schoolcraft County and the surrounding area.
Two different shades of blue are used in the logo, which will appear in all internal and external signage at the new hospital. The logo will also be featured on all marketing communication pieces.