2013-02-21 / Community

MDCH launches weight campaign

LANSING – The Michigan Department of Community Health recently launched the new MI Healthier Tomorrow campaign aimed at helping people make the changes to impact their future by asking Michigan residents to pledge to lose 10 percent of their body weight.

After Gov. Snyder charged MDCH with reducing the state’s obesity rate, the department hosted an obesity summit in 2011. Nearly 500 participants from around the state gathered to identify key priority strategies. One of the recommendations, which then became a strategy in the Michigan Health and Wellness 4x4Plan,wasdevelopmentof one consistent statewide public awareness campaign to reduce obesity. MI Healthier Tomorrow is that statewide message and initiative.

“Out of all of the messages we explored, the theme that focused on the very serious, very real consequences of obesity was the one that consistently resonated with people,” said James K. Haveman, director of the MDCH. “We know we need to take action now to help Michiganders create a healthier tomorrow. This campaign will not only raise awareness, it will also provide people with the tools necessary to make real change.”

MI Healthier Tomorrow encourages Michiganders to pledge to lose 10 percent of their body weight.

After taking the online pledge, residents who provide a mailing address will receive a free Getting Started Kit that will help guide them on their weight loss journey. Additionally, those who provide an email or mobile phone number can sign up for healthy texts and/or emails with motivational messages, reminders, tips, and recipes to help keep them focused on losing weight and becoming healthier.

Currently in Michigan, some 800,000 children and five million adults have a weight problem. A 10 percent weight loss for those who are overweight can improve blood pressure, lower cholesterol levels, improve heart health, decrease risk of Type 2 diabetes, and strengthen the immune system. Losing 10 percent also can decrease back and joint pain, improve breathing and sleep, increase energy and stamina and improve mood and self-confidence.

For more information about the MI Healthier Tomorrow campaign, including current partners and opportunities, or to take the pledge, visit www.michigan.gov/mihealthiertomorrow.

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