2013-02-07 / Front Page

CBC drive underway

Charities chosen, goal set for 2013 campaign


Erik Mason Erik Mason MANISTIQUE – It’s that time of year – the CBC campaign is well underway and a line-up of fundraising events is gracing the community calendar. This year, the campaign hopes to earn approximately $48,000, according to organizers.

As always, the letters in CBC represent different organizations the drive will divide its earnings amongst. The “C” stands for the American Cancer Society, while the “B” stands for Bay Cliff Health Camp. Each year, the second “C” rotates among selected community charities. This year, the “C” will represent two community charities – the Schoolcraft County Coalition for Safe and Stable Housing and the Manistique Senior Citizen transportation service.

Since the first campaign in 1968, the CBC has raised approximately $1.5 million. Last year, the organization exceeded its $47,000 goal, pulling in a total of $48,452.24.

The annual CBC Radio-Telethon takes place on March 24.

CBC Board members take turns serving 3-year terms as chairs, and this years’ chairs are Sheila Aldrich, Victoria George, and Erik Mason.

Now in her third year as CBC chairperson, City Manager Sheila Aldrich brings a wealth of experience to the annual drive. Aldrich is a Manistique native, the daughter of Merle and the late Sherwood Lamirand, and graduated from the Manistique Area Schools.

She earned associate degrees in business management and accounting computer specialist from Bay de Noc Community College, as well as a bachelor’s degree in accounting from Lake Superior State University.

Aldrich was previously employed at the Advisor and worked for State Savings Bank in Manistique for 11 years.

She was hired as the Manistique city treasurer in 2001, and was named assistant city manager in December 2004. A month after accepting the position, Aldrich was named interim manager of the city. She was officially hired for the position in May 2005.

Aldrich has been married to her husband, Keith, for 35 years. Their son, Keith Jr., graduated from Harvard Medical School and is currently doing a residency in orthopedic surgery through Baylor University at the Texas Medical Center in Houston.

Beside CBC, Aldrich is involved in numerous community activities including: the Manistique Recreation Board, the Manistique Downtown Development Authority, the Schoolcraft County Economic Development Corporation, the Brownfield Authority Board, and the Schoolcraft County Chamber of Commerce board.

Aldrich is also a member of the Manistique Merchants Association, the Manistique Rotary Club, the Zion Lutheran Church, and serves on the finance committee for Habitat for Humanity HiawathaLand.

In 2008, Aldrich was named Schoolcraft County Person of the Year.

Returning in full capacity after a shared effort with her husband, Victoria George will serve as a CBC chair for a second year. The two shared duties as a chairperson in 2012.

George moved to the area in 2002 with her husband, Kelly, CEO and president of mBank. The couple have three dogs, once of which was adopted from the Eva Burrell Animal Shelter, where George volunteers and serves the shelter board.

Along her service on the CBC, George also works on the committee for the Walk to End Alzheimers for Schoolcraft County. She grew up in Ohio and received a degree in fashion merchandising from Kent State. She minored in business, and moved to the Manistique after Kelly obtained a job in the area.

“CBC is an amazing fundraiser where many dedicated individuals from the community come together and volunteer their time and places of business to make CBC a success,” said George. “If it wasn’t for all the people who put on the special events and telethon, we would not be able to raise the amount we do. And for that, I am thankful for everyone involved and everyone who supports CBC. It is astonishing what a community our size can do.”

The third CBC chairperson for 2013 is newcomer Erik Mason. A native Manistique resident, Mason moved back to the area in 2012 to serve as Emerald Elementary principal.

Mason graduated from Manistique Area Schools in May 1993. Prior to signing on as Emerald principal, he had worked with the Imlay Community School District in Imlay City. He taught for four years, then served as Imlay City Middle School assistant principal for three years. He was then promoted to middle school principal in 2006.

Mason moved back to the area in 2012, following the MAS board’s decision to bring him on as Emerald principal. He was accompanied by his wife, Alyssa, and three children: Grant, 7; Blake, 5; and Trent, 1. Since returning to the area he not only jumped on board with the CBC, he also serves as the school liaison for the Schoolcraft County Coalition for Safe and Stable Housing, and participates in the Delta-Schoolcraft Great Start Collaborative and Manistique Kiwanis.

Mason received his bachelor of science in education from Central Michigan University, a master’s degree in the art of teaching from Marygrove College, and an educational specialist degree in educational administration from Oakland University. He is the son of Manistique residents Richard and Linda Mason.

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