‘Pure Michigan’ plates new standard
ST. IGNACE – Two new license plates: a colorful Mackinac Bridge plate and the Pure Michigan plate are slated to eventually replace the state’s standard blue bar plate, according to Secretary of State Ruth Johnson.
The Mackinac Bridge opened 55 years ago and is the thirdlargest suspension bridge in the world.
Michigan will move to a new standard plate that features a rolling blue wave and the Pure Michigan brand. Like the current blue and white standard plate, it will have a configuration of up to seven characters and will be available at no additional cost.
The Mackinac Bridge plate, which will gradually replace the state’s Spectacular Peninsulas plate, features the bridge against a sunrise background. It will also have the state’s Pure Michigan branding. The new Mackinac Bridge plate will cost $5 in addition to regular registration fees.
Both new plates display the Pure Michigan logo at the top, replacing the block letter “MICHIGAN” on current plates.
“Pure Michigan is our signature brand and represents the best of what our state has to offer,” Johnson said. “These appealing plates will carry that message beyond our borders, generating interest in our state, tourism and economic benefits.”
The new standard plates have michigan.org printed at the bottom, the address of Michigan’s official travel and tourism website. This will help drive additional traffic to the site, which is the most-visited state tourism website in the nation. University, fundraising and veteran/military service plates will include the Pure Michigan logo but not the web address.
Residents are expected to be able to order a new Pure Michigan standard plate beginning in early 2013 and the Department of State will begin issuing the new Mackinac Bridge plates after that. Current Spectacular Peninsulas and standard plates will remain valid for the duration of their registration period.