Visitor survey released in U.P.
MARQUETTE – This summer, both the Eastern and Western Upper Peninsula will be engaging in a summer visitor survey being distributed to local businesses and tourism destinations.
Recently, communities in both regions have pooled together and re-branded themselves as tourism destinations rather than independent locations. Northern Initiatives has been working together with local businesses, partners and public organizations in the Eastern U.P., known as “The Great Waters”, and the Western U.P., “The Wilds of Michigan” to drive community development and utilize relationships to benefit the tourism industry in their respective communities.
The 2012 summer visitor survey is sponsored by NI and will be executed by Civic Research Services, Inc. and the communities throughout the Great Waters and Wilds of Michigan to conduct an independent, third party survey of visitors to the Eastern U.P. and Ontonagon and Gogebic counties. The purpose of this survey is to provide tourism leaders a clearer understanding of current visitor profiles and travel patterns. Survey results will help drive regional strategies designed to bolster local economies by developing, marketing and promoting nature and cultural based tourism.
“Tourism is so very important to Michigan’s rural communities, especially those lacking a diverse economic base,” said Christine Rector, Northern Initiatives director of regional strategies. “Resources in many of these communities are limited. Our research efforts provide a means to help local tourism leaders better understand and connect with current and emerging tourism markets and adjust their promotional and development plans accordingly.”
Northern Initiatives is a private nonprofit community development corporation based in Marquette. Visit the website at www.niupnorth.org or call (800) 254- 2156 for more information about NI products and service.